UTM campaign tags

Every short link can carry UTM parameters: source, medium, campaign, term and content. Klick.ing appends them to the destination when it redirects, so your analytics tool on the other end can attribute the visit.

This is the piece people usually skip, and then wonder why their analytics says most traffic is "direct".

What each one is for

• Source: where it came from. instagram, newsletter, poster.
• Medium: the kind of channel. social, email, print.
• Campaign: what it belongs to. spring-sale.
• Term and content: optional, mostly for paid ads and for telling two variants of the same campaign apart.

Keep them consistent

Instagram, instagram and IG are three different sources as far as any analytics tool is concerned, and they will sit in your reports as three separate rows forever. Pick lowercase, pick one spelling per thing, and stick to it.